QUALIFICATIONS

Content management systems: Wordpress, Squarespace, Tumblr.

Social media management, ads and analytics tools: Facebook Ads, Twitter Ads, LinkedIn Ads, Sprout Social, Sprinklr, Radian6, Hootsuite, Tweetdeck, Woobox, Viraltag, Google Analytics.

Email marketing: MailChimp, MyEmma, Constant Contact.

Account administration and reputation management: Yelp, TrustYou, TripAdvisor, OpenTable, Revinate.

Ecommerce backend: Volusion, Magento.

Design: Working knowledge of Adobe InDesign and Photoshop.

EXPERIENCE

MARKETING & CONTENT CONSULTANT

Using my 8+ years of experience in marketing, blogging, and writing, I provide a wide array of services to clients in the lifestyle and hospitality industries, including but not limited to:

Writing original content - blog posts, ads, taglines, product descriptions, event descriptions, and more - while adhering to brand tone and voice.

Editing online content: copyediting for structure, style, creativity, clarity, and brand voice, and proofreading to catch any misspellings, grammatical mistakes, or typos. 

Creating marketing plans including competitive analysis, positioning, messaging, and budget.

Guiding clients in branding, strategic positioning, and marketing plan implementation.

Creation and management of content calendars and editorial calendars for websites, blogs, and social media channels.

Researching local industries to identify growth opportunities for clients.

Monitoring, posting, responding, and/or recommending best practices for social channels including Twitter, Instagram, Facebook, YouTube, LinkedIn, and more. 

Project management with creative partners and external vendors: graphic designers, UX/UI designers, public relations professionals, video production teams, event vendors, and more.

SOCIAL MEDIA MANAGER
VERTS MEDITERRANEAN GRILL / AUSTIN, TX / JULY 2016 - PRESENT

Manages all content, copywriting, and strategy for social media, blog, and email marketing at VERTS Mediterranean Grill, an award-winning fast casual restaurant concept with 26 locations across Texas and the east coast.

CONTENT MARKETING MANAGER
Key Ingredient / Austin, TX / September 2015 - APRIL 2016

Lead content creation for Key Ingredient, a leading recipe site. Managed content strategy for website, ad copy, retail store, recipe blog, social media posts, and product marketing. Oversaw brand management and voice. 

Managed PR outreach to media, press, and bloggers. Created press releases, pitches and media kits. Coordinated giveaways and online promotions.

Worked closely with Design & Product teams to build solid product marketing strategy and execution.

CONTRIBUTING EDITOR
ENDLESS SIMMER / MARCH 2011 – PRESENT

Writer and editor for national level food blog, focusing on recipe creation, consumer reviews, and food travel.

Manages blog’s social media presence. Maintains relationships with PR professionals in culinary and hospitality industries across the nation.

Social Media Manager
W Hotels / Austin, TX / January 2014 – September 2015

Creation and implementation of strategic social media, paid advertising, and email marketing campaigns for W Austin Hotel and its related brands. Monitored and measured results through Sprinklr, Google Analytics, and MyEmma.

Lead marketing copywriter and editor, managed content creation for all property websites and blogs. Oversaw the complete redesign and relaunch of the company’s websites, including migration between content management systems.

Head of creative project management; partnered with graphic and UX designers, photographers, and videographers, both freelance and in-house. Acted as key liaison to property’s public relations agency, assisting in timely pitches, press releases, and visual assets.

Social Media Associate
Volusion / Austin, TX / December 2012 - December 2013

Strategized and executed promotional social media campaigns including Twitter Ads, LinkedIn Ads, and Facebook Ads.

Created weekly content for The Ecommerce Authority, Volusion’s popular industry blog. Conceptualized and promoted a featured weekly advice column.

Aggregated and presented data for marketing department reporting and analysis needs using Radian6, Google Analytics, Twitter Analytics, and Facebook Analytics.

Lifestyle Writer
The Horn / Austin, TX / April 2012 - December 2013

Covering restaurants, films, and special events in the Austin area.

Social Marketing Associate
Restaurant Freedom / Austin, TX /  March 2012 - October 2012

Creation and execution of promotions and campaigns for multiple restaurants and bars (Uncle Billy's Brewery, Ski Shores Cafe, Little Woodrow's, Austin Java) using social media outlets and promotional tactics. Established and maintained brand identities and personalities in all communications. 

Updated and monitored social media outlets for multiple accounts. Monitored web presence of each brand, and assisted in creation and promotions of onsite events and specials.

Events Coordinator
Radarworks / Seattle, WA / May 2010 - March 2012

Events development, proposal creation and editing, budget creation, site research, client expectation management, onsite execution and assistance. Two years onsite support at Microsoft Global Exchange conference. Managed logistics, food/beverage, and client relations for 900+ attendees.

Managed Facebook and miscellaneous web presence for mid-sized advertising agency. Maintained online communication channels and business development outreach with existing and potential clients and vendors.

Online Promotions Coordinator
Retrofitted Designs / Seattle, WA / August 2009 - May 2010

Publicized company through corporate blog and social media accounts. In charge of promoting new products and designs to industry blogs, updating website, following up on PR leads.

Writer and editor for company blog, website and weekly client newsletter. Created and edited visual assets for website and email communications.

Marketing Assistant, Hiring Manager
Madison Holdings / Seattle, WA / May 2008 - June 2009

Wrote and edited copy for investment proposals, press releases, menus, and website of a rapidly growing restaurant group. Aided in development of online marketing and communication content, including company blog, Facebook, and Twitter accounts.

Directly assisted company owners in marketing and outreach. In charge of employee morale programs, event planning, writing and editing monthly corporate newsletter.


WRITING & BLOGGING EXPERIENCE

Editor and writer for VERTS Mediterranean Grill's Flavor First blog, 2016-present.

Creator of food & travel blog A Time to Kale, 2013-present.

Writer and Contributing Editor for Endless Simmer, 2011-present.

Social Media Advice Columnist for The Ecommerce Authority, 2014.

Dining and Entertainment Columnist for The Horn, 2012-2013.

Featured freelance articles: Fitbit, Screener, The Hairpin, Huffington Post Taste, Huffington Post Recipes, Incolo Seattle, Examiner Seattle, Fashion Evolution.


ACHIEVEMENTS & APPEARANCES

Featured speaker at Austin's "Hot Takes" comedy debate series, 2017.

Judged at Austin Food Magazine's 1st annual Mac & Cheese Festival, 2016.

Judged at Four Roses Bourbon's Charity Cocktail Competition, 2016.

Elected Marketing Chair of the Austin Food Blogger Alliance, 2015.

Featured speaker at “Austin Eats” panel during General Assembly’s Made in Austin week, 2015.

Career day guest speaker at University of Texas at Austin’s Department of Nutritional Sciences, 2015.

Featured food writer at a sponsored press trip with the Philadelphia Board of Tourism, 2011.

Named a writer to watch by the Seattle Stranger, 2011.


Education

University of washington / SEATTLE, WA

Bachelor of Arts in Communications
Concentration in Technology and Society