Content management systems: WordPress, Squarespace, Tumblr.
Social media management, ads and analytics tools: Facebook Ads, Twitter Ads, LinkedIn Ads, Sprout Social, Sprinklr, Radian6, Hootsuite, TweetDeck, Woobox, Viraltag, Google Analytics.
Email marketing: MailChimp, Emma, Constant Contact.
Account administration and reputation management: Yelp, TrustYou, TripAdvisor, OpenTable, Revinate.
Ecommerce backend: Volusion, Magento.
Design: Working knowledge of Adobe InDesign and Photoshop.
MARKETING & CONTENT CONSULTANT
Using my 8+ years of experience in marketing, blogging, and writing, I provide a wide array of services to clients in the lifestyle and hospitality industries, including but not limited to:
Writing original content - blog posts, ads, taglines, product descriptions, event descriptions, and more - while adhering to brand tone and voice.
Editing online content: copyediting for structure, style, creativity, clarity, and brand voice, and proofreading to catch any misspellings, grammatical mistakes, or typos.
Creating marketing plans including competitive analysis, positioning, messaging, and budget.
Guiding clients in branding, strategic positioning, and marketing plan implementation.
Creation and management of content calendars and editorial calendars for websites, blogs, and social media channels.
Researching local industries to identify growth opportunities for clients.
Monitoring, posting, responding, and/or recommending best practices for social channels including Twitter, Instagram, Facebook, YouTube, LinkedIn, and more.
Project management with creative partners and external vendors: graphic designers, UX/UI designers, public relations professionals, video production teams, event vendors, and more.
EDGEWISE HOSPITALITY / AUSTIN, TX / MAY 2017 - PRESENT
Oversees all activities, and initiatives associated with the promotion of EdgeWise Hospitality brands including Contigo restaurant, Contigo Catering, Contigo Ranch, and Chicon restauarant, and the upcoming Contigo Fareground concept.
Manages marketing strategy, communications, digital content, public relations, promotional campaigns, collateral/graphic design, and community partnerships.
SOCIAL MEDIA MANAGER
VERTS MEDITERRANEAN GRILL / AUSTIN, TX / JULY 2016 - MAY 2017
Owned editorial calendar and online marketing strategy for restaurant group with 20+ locations nationwide.
Developed content and copy, collaborating with design team to produce and deliver assets for blog, email, website, and social media. Managed a creative team of six writers, photographers, and interns as well as a rotating team of regional social media coordinators.
Oversaw online promotions for four grand openings across New York, Boston, and Philadelphia. Communicated strategic decisions and deadlines to internal teams across four states. Worked directly with regional creative agencies to concept and create deliverables.
ENDLESS SIMMER / MARCH 2011 – PRESENT
Writer and editor for national level food blog, focusing on recipe creation, consumer reviews, and food travel.
Managed blog’s social media presence. Maintains relationships with PR professionals in culinary and hospitality industries across the nation.
Digital Media Manager
W Hotels / Austin, TX / January 2014 – September 2015
Managed content marketing and online marketing strategy for W Austin Hotel. Lead content creator and editor for four property websites (TRACE Restaurant, AWAY Spa, Living Room Bar, W Hotel Austin). Communicated marketing campaigns and social media initiatives to internal teams and partner properties.
Head of creative project management; partnered with designers, developers, photographers, and videographers to produce deliverables. Oversaw complete redesign and relaunch of web presence and launch of new culinary blog.
Social Media Associate
Volusion / Austin, TX / December 2012 - December 2013
Main content creator for marketing communications team of leading online retail platform. Wrote and edited social media posts, blog posts, and whitepapers. Created and distributed internal marketing reports and announcements.
Successfully pitched and launched a featured social media column on company's industry resource site, The Ecommerce Authority.
Aggregated and presented data for marketing department reporting and analysis needs using Radian6, Google Analytics, Twitter Analytics, and Facebook Analytics.
The Horn / Austin, TX / April 2012 - December 2013
Covering restaurants, films, and special events in the Austin area.
Social Marketing Associate
Restaurant Freedom / Austin, TX / March 2012 - October 2012
Creation and execution of promotions and campaigns for multiple restaurants and bars (Uncle Billy's Brewery, Ski Shores Cafe, Little Woodrow's, Austin Java) using social media outlets and promotional tactics. Established and maintained brand identities and personalities in all communications.
Updated and monitored social media outlets for multiple accounts. Monitored web presence of each brand, and assisted in creation and promotions of onsite events and specials.
Radarworks / Seattle, WA / May 2010 - March 2012
Managed Facebook and miscellaneous web presence for mid-sized advertising agency. Maintained online communication channels and business development outreach with existing and potential clients and vendors.
Events development, proposal creation and editing, budget creation, site research, client expectation management, onsite execution and assistance. Two years onsite support at Microsoft Global Exchange conference. Managed logistics, food/beverage, and client relations for 900+ attendees.
Online Promotions Coordinator
Retrofitted Designs / Seattle, WA / August 2009 - May 2010
Publicized design start-up through corporate blog and social media accounts. In charge of promoting new products and designs to industry blogs, updating website, following up on PR leads.
Writer and editor for company blog, website and weekly client newsletter. Created and edited visual assets for website and email communications.
Marketing Assistant, Hiring Manager
Madison Holdings / Seattle, WA / May 2008 - June 2009
Wrote and edited copy for investment proposals, press releases, menus, and website of a rapidly growing restaurant group. Aided in development of online marketing and communication content, including company blog, Facebook, and Twitter accounts.
Directly assisted company owners in marketing and outreach. In charge of employee morale programs, event planning, writing and editing monthly corporate newsletter.
WRITING & BLOGGING EXPERIENCE
Editor and writer for VERTS Mediterranean Grill's Flavor First blog, 2016-present.
Creator of food & travel blog A Time to Kale, 2013-present.
Writer and Contributing Editor for Endless Simmer, 2011-present.
Social Media Advice Columnist for The Ecommerce Authority, 2014.
Dining and Entertainment Columnist for The Horn, 2012-2013.
Featured freelance articles: Fitbit, Screener, The Hairpin, Huffington Post Taste, Huffington Post Recipes, Incolo Seattle, Examiner Seattle, Fashion Evolution.
ACHIEVEMENTS & APPEARANCES
Featured speaker at Austin's "Hot Takes" comedy debate series, 2017.
Judged at Austin Food Magazine's 1st annual Mac & Cheese Festival, 2016.
Judged at Four Roses Bourbon's Charity Cocktail Competition, 2016.
Elected Marketing Chair of the Austin Food Blogger Alliance, 2015.
Featured speaker at “Austin Eats” panel during General Assembly’s Made in Austin week, 2015.
Career day guest speaker at University of Texas at Austin’s Department of Nutritional Sciences, 2015.
Featured food writer at a sponsored press trip with the Philadelphia Board of Tourism, 2011.
Named a writer to watch by the Seattle Stranger, 2011.
University of washington / SEATTLE, WA
Bachelor of Arts in Communications
Concentration in Technology and Society